Plan

Magazine Name

'Ossia' = is a musical term for an alternative passage which may be played instead of the original passage. The word ossia comes from the Italian for "alternatively"

Shows the more alternative representations presented by the magazine.


Image 1

Brick wall background

Young white blonde model

emerging pop star

Font
Kelvinised


Image 2

White shadowed background

Asian representation 

Asian pop star

Font 
Kelvinised 

Hearst UK

14.9 million global reach.

20.2 million monthly unique visitors

CEO James wildman

Magazines they own are known as 'brands'

Brands:
- cosmopolitan
- ELLE
- Digital Spy
- Harper's Bazaar

Entertainment Magazine Genre Front Covers

Music Magazine Genre

Billboard



Masthead Font - Round and youthful
Background - Minimalist
Text Font - Bold 
Colours - Muted and monochromatic 

Wire



Masthead Font - Bold 
Background - Outdoor/Urban locations and settings
Text Font - Similar to masthead font, bold and eye catching
Colours - Monochromatic and muted