Target Audience
16 - 25 years old
AB Class
Enjoys indie music as well as mainstream
Trend follower
Friday, October 4, 2019
Monday, September 9, 2019
Plan
Magazine Name
'Ossia' = is a musical term for an alternative passage which may be played instead of the original passage. The word ossia comes from the Italian for "alternatively"
Shows the more alternative representations presented by the magazine.
Image 1
Brick wall background
Young white blonde model
emerging pop star
Font
Kelvinised
Image 2
White shadowed background
Asian representation
Asian pop star
Font
Kelvinised
'Ossia' = is a musical term for an alternative passage which may be played instead of the original passage. The word ossia comes from the Italian for "alternatively"
Shows the more alternative representations presented by the magazine.
Image 1
Brick wall background
Young white blonde model
emerging pop star
Font
Kelvinised
Image 2
White shadowed background
Asian representation
Asian pop star
Font
Kelvinised
Friday, September 6, 2019
Hearst UK
14.9 million global reach.
20.2 million monthly unique visitors
CEO James wildman
Magazines they own are known as 'brands'
Brands:
- cosmopolitan
- ELLE
- Digital Spy
- Harper's Bazaar
Entertainment Magazine Genre Front Covers
Billboard
Masthead Font - Round and youthful
Background - Minimalist
Text Font - Bold
Colours - Muted and monochromatic
Wire
Masthead Font - Bold
Background - Outdoor/Urban locations and settings
Text Font - Similar to masthead font, bold and eye catching
Colours - Monochromatic and muted
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14.9 million global reach. 20.2 million monthly unique visitors CEO James wildman Magazines they own are known as 'brands' ...